Social Media & Digital Marketing Manager

About this role at Folex Auto Market

The Social Media & Digital Marketing Manager will manage and grow Folex Auto Market's online presence. The Folex focus includes dealer visibility, vehicle listing promotion, buyer awareness, automobile content and marketplace growth.

Folex Auto Market responsibilities

• Manage the Folex Auto Market social media presence day-to-day.
• Maintain a structured Folex content calendar of posts, reels and campaigns.
• Promote Folex vehicle listings, dealers and marketplace activity.
• Grow dealer and seller visibility across Nigerian automobile audiences.
• Produce buyer-awareness content that drives website traffic and registrations.
• Write Folex captions, announcements and promotional messages.
• Respond professionally to Folex comments, messages and enquiries.
• Maintain a consistent Folex brand voice and visual identity.
• Support Folex marketplace conversion through targeted campaigns.
• Assist with approved Folex paid campaigns.
• Track Folex reach, engagement, website visits, leads, registrations and conversions.
• Produce weekly and monthly Folex performance reporting.
• Work with the Business Operations Manager on Folex campaign priorities.

This list is scoped to Folex Auto Market. For the complete group-wide responsibilities across every Foten Group brand this role supports, see the canonical Foten Group listing: fotengroup.com/work-with-us/social-media-digital-marketing-manager.

Requirements

• Experience managing social media for a business or brand.
• Strong written and spoken English.
• Good understanding of Nigerian digital and social media audiences.
• Experience with Canva, CapCut, Meta Business Suite or similar tools.
• Ability to create short-form video and graphics.
• Good customer-service and organisational skills.
• Basic digital advertising and analytics knowledge.
• Ability to manage three distinct brands without mixing their messaging.

Desirable experience

• Automotive, marketplace, technology, fintech or property-sector experience.
• Meta Ads Manager experience.
• Photography or video-production skills.
• Existing relationships with content creators, car dealers or online automotive communities.

Compensation

Application requirements

• CV
• Brief cover letter
• Current location
• Availability
• Expected salary
• Links to accounts or campaigns previously managed
• Samples of graphics, videos or written content

Screening question

1. 1How would you plan and structure a 30-day social media calendar for Folex Auto Market that stays distinct from any other brand channels you may also manage as part of the wider group role?